Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
TikTok CEO Kevin Mayer has resigned amid U.S. pressure for its Chinese owner to sell the popular video app, which the White House says is a security risk.
Bingie is making it easier to discover new shows and share recommendations with friends and family. Joe Lane, CEO, joined Cheddar to discuss the launch of the app.
Desktop Metal, 3D printing company, is set to go public. Ric Fulop, CEO, joined Cheddar to discuss the company's success in various industries.
Climate investing platform Raise Green on Tuesday announced a new initiative to provide upstart solar projects with the knowledge, know-how, and intellectual property to hit the ground running. Called the Originator Engine, the software was developed in partnership with IBM to aggregate and "templatize" thousands of documents and contracts necessary to do business.
Circle-K convenience stores are in for a makeover following a new partnership with Standard Cognition to make the customer experience easier with cashierless checkout.
Video app TikTok is waging a legal fight against the Trump Administration’s efforts to ban the popular, Chinese-owned service over national-security concerns.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
An appeals court has allowed ride-hailing giants Uber and Lyft to continue treating their drivers as independent contractors in California while an appeal works its way through the court.
President Donald Trump is asking the Supreme Court to allow him to block critics from his personal Twitter account.
Apple is the first U.S. company to boast a market value of $2 trillion, just two years after it became the first to reach $1 trillion.
