Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Federal prosecutors say four former eBay employees have agreed to plead guilty to their roles in sending live spiders and cockroaches in an effort to intimidate a Massachusetts couple who ran an online newsletter critical of the auction site.
Google's head of inclusion, Annie Jean-Baptiste, joined Cheddar to chat about Google's mission to be more inclusive in its products, services, and workplace.
Aly Orady,Tonal CEO, joined Cheddar to discuss the home fitness market. Orady also dove into the technology and high profile athletes that have allowed the company to grow.
Amazon has been growing its delivery infrastructure for years and is now shipping 67 percent of its own packages directly to its customers.
Tesla is working on new battery technology that CEO Elon Musk says will enable the company within the next three years to make sleeker, more affordable cars that can travel dramatically longer distances on a single charge.
Tesla is expected to announce a breakthrough in electric vehicle battery chemistry on Tuesday that could bring down the cost of the vehicles and increase their range and durability.
Facebook has helped 2.5 million people to register to vote. The social platform has rolled out a voting information center that users can go for everything voting related.
The software giant said Monday that it is paying $7.5 billion for ZeniMax Media, the parent company of video game publisher Bethesda Softworks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Video game engine, Unity, makes its debut on the NYSE. Kimberly Jabal, CFO, joined Cheddar to discuss the decision behind taking the company public.
