Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Solar tracking company, Array Technologies, has made its trading debut. Jim Fusaro, Array Technologies CEO, joined Cheddar to discuss the discuss why it was time to take the company public.
On the heels of the latest Apple Event, Verizon launches nationwide 5G service. Ronan Dunne, Verizon Consumer Group CEO, joined Cheddar to discuss the launch and offerings that customers can expect from the service.
Online used car dealer, Shift, is set to go public through a SPAC. George Arison, Shift co-CEO, joined Cheddar to discuss its future and the unforeseen rise of car purchases amid the coronavirus pandemic.
Apple unveiled four new iPhones equipped with technology for use with faster new 5G wireless networks.
Disney is reorganizing its business units to focus even more on streaming. Its Disney Plus, Hulu and ESPN Plus services have more than 100 million subscribers.
Facebook says it is banning posts that deny or distort the Holocaust and will start directing people to authoritative sources if they search for information about the Nazi genocide.
U.S. Rep. Ken Buck (R-Colo.) joined Cheddar to discuss how Congress and the judiciary should approach big tech monopolies. Buck was clear that the Democrats and Republicans, however, disagree on just how to go about shrinking the tech giants.
Brian Elliott, Slack VP and head of Future Forum, joined Cheddar to discuss the findings of a survey that finds people adapting to remote work amid the pandemic and probably beyond.
Singer Ricky Martin and music engineer, Michael Seaberg, joined Cheddar to discuss the launch of a new digital entertainment company. The company is focusing on "orbital audio" technology that enhances the listening experience.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
