Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Following today's big tech hearing, former Virginia Senator Barbara Comstock, joined Cheddar to discuss the government's role in regulating the industry and why it is bad for business.
MediaAlpha, insurance tech firm, made its debut on the NYSE, with shares soaring at $19. Steve Yi, co-founder and CEO, joined Chedder to discuss taking the company public.
The CEOs of Twitter, Facebook and Google have received a hectoring from Republicans at a Senate hearing for alleged anti-conservative bias in the companies’ social media platforms. And
Big tech CEOs are gearing up to testify in Washington as lawmakers prepare to take action on tech liability. Sen. Marsha Blackburn (R-Tenn.) joined Cheddar to discuss.
Garrett Lord, CEO and co-founder of Handshake, joined Cheddar to discuss how the future building company differs from typical job search platforms.
China’s Ant Group will try to raise nearly $35 billion in its initial public offering in Shanghai and Hong Kong, which would make it the largest share offering in history.
After just six months from its launch date, the short-form streaming platform is shutting down. The platform was not able to gain traction amid the coronavirus pandemic. Cheddar's Michelle Castillo breaks it all down.
Computer equipment maker, Logitech, reported record sales amid the coronavirus pandemic, raking in more than $1 billion in Q2. CEO Bracken Darrell joined Cheddar to discuss the company's long-term success.
Gabriel Weinberg, founder and CEO of DuckDuckGo joined Cheddar to discuss how Google's practices may have constrained the industry
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
