Electronic Arts is in some trouble with its Star Wars fan base. "Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game. Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply. Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million. To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game. "They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.

Share:
More In Technology
Gparency Raises $15 Million to Revolutionize Commercial Real Estate Industry
Gparency, a company that says its mission is to revolutionize the commercial mortgage industry, raised $15 million in its first funding round - representing the largest ever seed round in the commercial real estate space. Gparency's service will allow landlords and real estate developers to receive funding directly from banks, without the need for a mortgage broker. The company says its new approach will give power back to the consumer. Gparency founder and CEO Ira Zlotowitz joins Cheddar News' Closing Bell to discuss.
Google and T-Pain Promote Black Owned Friday in Shoppable Film for the Holidays
Rapper and singer T-Pain is teaming up with Google this holiday season to encourage shoppers to support Black-owned businesses on Black Friday. Stephanie Horton, the director of marketing for Google Shopping, joined Cheddar to provide some details about T-Pain's new song, featuring Normani, in a new shoppable interactive film for the promotion. She also explained how Google worked with local artists in various states to create shoppable murals, where products seen in the artwork are discoverable online by simply pointing your camera at it.
Adele Gets Spotify to Remove Album Shuffling as Default Option
Per a request from the UK singing sensation Adele after her new album "30" dropped on Friday, Spotify removed shuffle play as the default for albums. Adele tweeted about her request to the streaming service, arguing that an album's track sequence is intentional and that the songs should be listened to in that order.
Bobby Kotick Considers Leaving Activision Blizzard if He Can't Quickly Fix Culture: Report
Caleb Silver, the Editor-in-Chief for Investopedia, joined Wake Up With Cheddar to break down the latest in the Activision Blizzard sexual misconduct scandal. After 1,700 of the embattled video game maker's employees signed a petition demanding CEO Bobby Kotick step down, Kotick reportedly said he would step down if he can't turn the toxic workplace culture around quickly. Silver noted that the allegations go back years with settlements and lawsuits that indicate Kotick would have to be claiming ignorance of his own business or deliberately obfuscating his knowledge of what happened under his watch.
3G Networks Will Shut Down in 2022
In 2022, all 3G networks will shutdown permanently. Sprint will be leading the charge as the first network to go dark on New Year's Day, and the rest will follow shortly thereafter. Ryan Johnston of Next Century Cities joins Cheddar News to discuss the importance of the shutdown, and how users who may be affected can act fast before they're left disconnected.
Load More