Game engine developer Unity Software ($U) went public on the New York Stock Exchange Friday. The San Francisco-based company's cross-platform gaming engine has fueled a boom in 3D game development, with a focus on mobile games and virtual reality content. 

The company offered up 25 million shares and trading began at $75 per share as the market opened, up from its $52 initial listing price. The pop brought the company's market cap as high as $20 billion, closer to big-league game developers such as EA and Nintendo, although share price edged lower to $68 by the close of the trading day. 

Unity says it isn't looking to be pigeon-holed in the gaming industry. As investors scramble to put money into tech stocks, the company is making the case that it spans multiple industries. 

"We are in the gaming industry, but we're also in a lot of other industries," CFO Kimberly Jabal told Cheddar. "We have empowered creators. We've democratized game development, but we're not actually a gaming company. We're a technology company."

Jabal said Unity is creating solutions for all types of real-time 3D developers, not just gamers.  

"We help them to design and to build their applications," she said. "Then we help them monetize and to operate and to grow their customer base."

Unity is also extending the benefits of the IPO to its employees by allowing them to sell 15 percent of their shares on the first day of trading, rather than after 180 days as is usually stipulated in public offerings. 

"We wanted them to be able to sell right away," Jabal said. "They've been working hard, some of them for 15 years."

Share:
More In Business
Stretching Your Dollar: How to Treat Yourself for the Holidays
The holiday season is here and it could be a stressful time as people plan shopping, cooking and traveling. Sally Holmes, editor-in-chief of InStyle Magazine, joined Cheddar News to discuss a new social media trend #Treatculture that helps people take a moment to treat themselves and how that is a psychological benefit to relieve stress.
Wikipedia's Most Viewed Stories 2023
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Load More