Founder of 'From the Get Go' Wellness Startup Calls Burnout a Public Health Issue
*By Samantha Errico*
Wellness advisor Joyce Chang left her job as editor-in-chief of SELF Magazine to experience an "'Eat, Pray, Love' moment."
After returning from her travels and talking to other high-achievers in her life, Chang realized she wasn't alone in her quest for more happiness ー despite the perks of a high-powered job.
"Everything looked amazing from the outside, but the inside didn't quite feel as good," Chang told Cheddar Wednesday about her epiphany.
That's where the idea for her wellness start-up, which she named From the Get Go, came into play. " She said she started the site to help get in better touch with her own feelings from moment-to-moment: "Am I hungry? Am I tired? Am I happy?"
From there, she sought out ways to increase her happiness quotient. "It's about little things that make your life better," she said.
The platform bills itself as being 'For Bosses Who Need a Break!' But everyone is the boss of something, she said, even if just their own life.
She said the brand speaks primarily to millennials ー also known as the burnout generation. "It costs our healthcare system $150 billion to deal with the health issues that come out from burnout," she says. "This is actually truly a public health issue issue, in addition to just a lifestyle issue."
From The Get Go helps individuals be accountable for their own health and success. Chang said she benefits from it too.
"It helps me check in with myself," Chang said.
For full interview [click here](https://cheddar.com/videos/from-the-get-go-a-wellness-startup-focusing-on-happiness).
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White Claw helped make hard seltzer a staple for American drinkers. Now it's getting into the spirit business with its own vodka brand because of new rules passed during the pandemic.
