Fridababy: Making the Grossest Part of Parenting Easier
Chelsea Hirschhorn has built an empire around baby products that handle the grossest parts of raising a baby. Hirschhorn is the CEO of Fridababy and she joins Cheddar to explain how she has launched 17 viral products that are helping millennial parents across the country.
Fridababy was started in 2014 and since then has built out to include 17 products. Some of the most popular products include a device that helps suck out snot and a toothbrush with three brush heads.
When it comes to their retail strategy, Hirschhorn says certain products are more immune to the digital shift. When an infant is sick, parents are not going to wait for Amazon prime to deliver, they are going to run out to the nearest corner store. So Hirschhorn says she wants to be in every corner store.
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Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
