Forward Uses Technology to Enhance Experience at Doctor's Office
Forward is all about proactive versus reactive healthcare and at the center of it is founder and CEO Adrian Aoun. He joins Alyssa Julya Smith at Forward's Los Angeles location to talk about some of the benefits of Forward and how technology is being used to help with preventative healthcare.
He explains that Tesla's and iPhone's can predict when they're likely to break down and intervene to fix things before it happens and that should be the same with healthcare. Forward created
personalized health plans through an in-depth understanding of a person's genetics, blood test results, biomarkers and daily lifestyle.
Aoun also explains that Forward doesn't use insurance, but is based on a monthly membership cost that allows Forward to do full diagnostic tests without hidden fees or bills from blood work or other lab testing, explaining that it's all done in the office.
Greg Hoffman, the former Nike Chief Marketing Officer and the founder of the brand advisory group Modern Arena, joined Cheddar News to talk about his new book "Emotion By Design: Creative Leadership Lessons From a Life at Nike." The book talks about his high-profile career at the sportswear giant and lessons in branding that came from his time there. "A brand's personality is like a mosaic," he said. "There are so many unique characteristics and traits that you need to express to the world, and to come across as a human brand today, you need to make sure that you're relatable."
Catching you up on what you need to know on April 5, 2022, with Biden's call for a war crimes trial for Putin, another arrest made in the Sacramento mass shooting, NYC rolling out a campaign against Florida’s "Don’t Say Gay" bill, an aluminum shortage potentially affecting beer and cat food cans, and more.
Stocks closed lower on Wall Street Tuesday and bond yields jumped as remarks by a Federal Reserve governor fueled expectations on Wall Street that the central bank is prepared to more aggressively raise interest rates.
