Car racing remains a male-dominated sport, but there are signs that there could be change coming down the road.
Only five female drivers have entered a Formula One Grand Prix, ten women have entered an Indy 500 race, and 16 women have driven in a NASCAR Cup Series. There’s hope for change, though, in the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
“Aside from gender, we’re all our individual characters,” said ROKiT Venturi Formula E team principal Susie Wolff. “There cam be boys that prefer ballet and girls that prefer cars, and it's just making sure that we make sure that the girls that are interested in the sport are getting the opportunity to enter and be successful.”
In 2014 Wolff became the first woman to participate in a Formula One weekend in more than two decades when she drove in a practice session. She now leads ROKiT Venturi’s team and a third team's members are women.
“It's hugely advantageous for me in my role now, the fact that I was a driver, because I know what it's like for the drivers in the car and I know the pressures they're under,” she explained. “And I also, from my perspective now, see what it takes to get the right environment, the right people on board to create that energy in the team which can be be such an important part of success.”
Adding women gives teams another vantage point, added ROKiT Venturi head of partnerships Chloe Bearman.
“I think being a female adds a different perspective and definitely the team I’m at right now, with Venturi, we're leading the way,” she said. “And we're showing that a team that is diverse, there's real strength in that.”
Forty-eight percent of workers for Formula E and member organizations are women. With electric cars emerging as the future of the automotive industry, the organization is hoping it can pave the way for further gender equality.
“The great thing is when you walk up and down that grid is that more girls feel like they can take part,” said Formula E chief strategy and business development officer Hannah Brown.
Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Bitcoin futures start trading on the CME, and Congressional Democrats call for a hearing on the Disney/Fox deal. Plus tax reform gets closer, weather could have an impact on holiday shopping, and the rise of ICOs.
Football fans will now be able to stream their favorite games on their phones, after Verizon signed a multi-year deal with the NFL. Paul Kelly, Chief Revenue Officer of Whistle Sports joins Cheddar to discuss the ever-changing landscape for sports media.
Paul Kelly, chief revenue officer at Whistle Sports, says that this deal will allow Verizon to tap the millennial market with more than just live sports.
Season 3 of Nickelodeon's competition series "Paradise Run" kicks off in 2018. Host of the show, Daniella Monet, shares what to expect in the new season of this series.
The first box office forecasts for "Star Wars: The Last Jedi" are in and it's looking like the sequel is the hit Hollywood has been waiting for this year. Bauer Xcel Media's Kate Spies and FHM's Nick Dimengo join Cheddar to discuss the early reviews and more top entertainment headlines.
It's official: the final four teams have been selected for the college football championship. Nick Dimengo, Senior Editor at FHM Magazine, joins Cheddar to discuss his picks for the Clemson vs. Alabama and Oklahoma, vs. Georgia games.
Jennifer Cunningham, Senior Editor at Bossip.com, and Todd Johnson, Managing Editor at The Grio, discuss Colin Kaepernick winning Sports Illustrated's Muhammad Ali Legacy Award. Kaepernick was honored for fighting social injustice against African Americans, and his pledge to continue to fight, despite not having an NFL contract.
When veterans return home from service, many struggle to find jobs and careers. That's why Quick Lane launched the "Trading One Uniform For Another," program to help veterans fund an automotive education and career.
The rodeo circuit has been one of the sporting world's biggest boys' clubs for over a century. That's changing, thanks to women like Duke Wimberly, one of the bronc riders featured on Ride TV's new series "Cowgirls."
