Car racing remains a male-dominated sport, but there are signs that there could be change coming down the road.
Only five female drivers have entered a Formula One Grand Prix, ten women have entered an Indy 500 race, and 16 women have driven in a NASCAR Cup Series. There’s hope for change, though, in the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.
“Aside from gender, we’re all our individual characters,” said ROKiT Venturi Formula E team principal Susie Wolff. “There cam be boys that prefer ballet and girls that prefer cars, and it's just making sure that we make sure that the girls that are interested in the sport are getting the opportunity to enter and be successful.”
In 2014 Wolff became the first woman to participate in a Formula One weekend in more than two decades when she drove in a practice session. She now leads ROKiT Venturi’s team and a third team's members are women.
“It's hugely advantageous for me in my role now, the fact that I was a driver, because I know what it's like for the drivers in the car and I know the pressures they're under,” she explained. “And I also, from my perspective now, see what it takes to get the right environment, the right people on board to create that energy in the team which can be be such an important part of success.”
Adding women gives teams another vantage point, added ROKiT Venturi head of partnerships Chloe Bearman.
“I think being a female adds a different perspective and definitely the team I’m at right now, with Venturi, we're leading the way,” she said. “And we're showing that a team that is diverse, there's real strength in that.”
Forty-eight percent of workers for Formula E and member organizations are women. With electric cars emerging as the future of the automotive industry, the organization is hoping it can pave the way for further gender equality.
“The great thing is when you walk up and down that grid is that more girls feel like they can take part,” said Formula E chief strategy and business development officer Hannah Brown.
The 2018 Winter Olympics are a day away. Over 100 countries will compete, but Russia won't be one of them. The country was banned from this year's games due to a doping scandal. However, Russian athletes will still be able to compete. James Yoder, Founder and CEO of Chat Sports, explains how.
Cheddar's Brad Smith sits down with Tough Mudder HQ senior vice president Cathrin Bowtell to discuss the brand's expansion. The company is opening Tough Mudder Bootcamp studios in Massachusetts, Nevada, and Texas.
Olympic gold medal swimmer Dana Vollmer and Go Red For Women spokesperson Dr. Suzanne Steinbaum discuss ways to make sure your heart is healthy. Dana Vollmer has won the 4th most gold medals of any U.S. female Olympian.
Olympic Gold Medal-winning swimmer Dana Vollmer talks about what's going through athletes' minds as they prepare for the Games.
Cheddar's Brad Smith heads to Tough Mudder HQ in Brooklyn to work out with TMHQ senior manager, Chris Maltbie. Tough Mudder is announcing new locations of its fitness studio franchise, with Tough Mudder Bootcamp locations in Massachusetts, Nevada, and Texas.
Disney reported earnings Tuesday and the most notable part of the report was the announcement that its new streaming service will be $5 a month. Rich Greenfield, Media Analyst at BTIG, joins Your Cheddar to discuss his thoughts on the announcement.
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: Falcon Heavy launch, Olympic preview, and more. With Bacardi, FHM, and Entrepreneur.
The Olympics haven't even begun and the military is already being called. This time, however, North Korea has nothing to do with it. Almost a thousand military personnel have been sent to Pyeongchang after dozens of security guards fell ill from a norovirus outbreak.
The Olympics draws millions of people around the globe but it also attracts a higher risk of a cybersecurity attack. Travis Farral, Director of Security Strategy at Anomali, joins Cheddar to discuss certain risks to atheletes and tourists traveling to PyeongChang, SOuth Korea.
On Between Bells: More memos, more problems for both parties. Best Super Bowl ads, and Keeping Secrets with the Kardashians. With Rare Media, Gov. John W. Hickenlooper, The Young Turks, Diply, and Zimbio.
