Car racing remains a male-dominated sport, but there are signs that there could be change coming down the road.

Only five female drivers have entered a Formula One Grand Prix, ten women have entered an Indy 500 race, and 16 women have driven in a NASCAR Cup Series. There’s hope for change, though, in the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.

“Aside from gender, we’re all our individual characters,” said ROKiT Venturi Formula E team principal Susie Wolff. “There cam be boys that prefer ballet and girls that prefer cars, and it's just making sure that we make sure that the girls that are interested in the sport are getting the opportunity to enter and be successful.”

In 2014 Wolff became the first woman to participate in a Formula One weekend in more than two decades when she drove in a practice session. She now leads ROKiT Venturi’s team and a third team's members are women.

“It's hugely advantageous for me in my role now, the fact that I was a driver, because I know what it's like for the drivers in the car and I know the pressures they're under,” she explained. “And I also, from my perspective now, see what it takes to get the right environment, the right people on board to create that energy in the team which can be be such an important part of success.”

Adding women gives teams another vantage point, added ROKiT Venturi head of partnerships Chloe Bearman. 


“I think being a female adds a different perspective and definitely the team I’m at right now, with Venturi, we're leading the way,” she said. “And we're showing that a team that is diverse, there's real strength in that.”

Forty-eight percent of workers for Formula E and member organizations are women. With electric cars emerging as the future of the automotive industry, the organization is hoping it can pave the way for further gender equality.

“The great thing is when you walk up and down that grid is that more girls feel like they can take part,” said Formula E chief strategy and business development officer Hannah Brown.

Share:
More In Sports
ESL's Paul Brewer and IEM Chicago Recap - Cheddar Sports 11/12/18
Alex Garfield re-enters esports, Cloud9 pulls off a miracle, Rocket League executes a win, and Z-Event raises 1 million euros. Featuring ESL SVP Brand Partnerships Paul Brewer, VP Pro Gaming Michal "Carmac" Blicharz, and Former MLB Professional Pitcher Jim Hoey V of Logitech G
Amazon's Bid for Regional Sports Networks is Plan to Boost Prime Members
Amazon is reportedly looking to expand its foothold in live programming, with an eye on the 22 regional sports networks that Disney must spin off as part of its acquisition of 21st Century Fox. For Amazon, it would be the extension of a grand strategy that has been both simple and consistent: drive more Prime subscriptions.
High School Esports Platform PlayVS Gets $30M Series B Funding Led by Los Angeles Dodgers
PlayVS, a start-up created to build an infrastructure for high school esports, has announced a new Series B funding round of $30.5 million, led by Elysian Park Ventures, a firm that operates on behalf of the Los Angeles Dodgers ownership group. The new funding will also bring in new investments from Adidas, Samsung NEXT, and Plexo Capital, and angel investors include Sean “Diddy” Combs.
From Lazy Summer to Major League Gaming: Mike Sepso on Founding the Esports Giant
Mike Sepso is a gilded name in esports. His latest win? The senior VP of Activision Blizzard was recently appointed a strategic partner of Overwatch team league New York Excelsior. And he also happens to be the leader of Major League Gaming, which he founded with partner Sundance DiGiovanni in 2002. But before he assumed his throne, Sepso conceived MLG during a single lazy summer when he and his partner were basking in the glory of their previous company, Gotham Broadband.
Bookmaker PointsBet Goes All In on NFL Great Darrelle Revis
Super Bowl Champion Darrell Revis is now the face of online bookmaker PointsBet's digital sportsbook, launching later this month. Revis and PointsBet CEO Johnny Aitken told Cheddar how they're trying to educate consumers about legal sports betting.
Load More