Former Take-Two CEO's New Blockchain Game Publisher Wants the Next 'Grand Theft Auto'
*By Chloe Aiello*
Former Take-Two CEO Kelly Sumner is looking for the next big game. But rather than investing hundreds of millions, his blockchain-based video game publisher Planet Digital Partners is targeting mid-level games often ignored by big publishers.
"Electronic Arts, Take-Two, Activision ($ATVI), etc., they are spending hundreds of millions of dollars on a game, expecting to be ... getting billions. And the kind of middle, where there's sort of really good, exciting games, isn't there," Sumner told Cheddar Friday.
Planet Digital launched a Security Token Offering on Thursday with the goal of democratizing game development and funding alternative games. The company is offering 38 million "Rocket Tokens" at $1 per token to accredited investors. Sumner said he expects investors will be paid dividends as soon as the first quarter of 2020.
"This raise will allow us to actually go out and find maybe the next 'Grand Theft Auto,' maybe the next 'Guitar Hero,' because they started off ー not as billion dollar franchises ー but they became billion dollar franchises," Sumner said.
For investors, the token launch represents investment in a portfolio of games. Three games in the pipeline for distribution so far are Cabela's "The Hunt," "Cooking Mama," and Bass Pro "The Strike." Sumner admitted they aren't games he would necessarily play, but said they have a promising market.
"We're not trying to get the next soccer game or the next 'Call of Duty,' etc. We are looking at the opportunity of investing $5 million into a game, $10 million into a game ー a game that will have revenues of $50 million plus, where our competitors ... won't even get out of bed for that," he said.
Sumner also said blockchain offers opportunities for Planet Digital, not only in funding and security, but in interactive game-play. He said there's potential to introduce interactive trading features between game players and game watchers, which could unveil a whole new element to game play.
"Blockchain brings some really interesting opportunities," he said.
Once again, YouTube is releasing its annual list of the top trending videos and music videos that had people in the U.S. talking. Madeline Buxton, trends expert for YouTube joins Cheddar News to discuss.
The Robin Hood Foundation is New York City's largest poverty-fighting organization. For more than 30 years, Robin Hood has built and fueled non-profits across all five boroughs. CEO Richard Buery joined Cheddar News' Closing Bell ahead of his ringing the closing bell at the New York Stock Exchange and later, lighting of the NYSE Christmas tree.
Creator commerce platform LTK raised $300 million in a recent funding round, now valuing the company at $2 billion. LTK is the world's largest influencer marketing platform and is known for helping to pioneer the so-called 'creator economy.' The company helps content creators make money off of their social media posts by hosting them on one central marketplace. LTK says more than $3 million in products are bought each year on its website and app. Now, the company is looking to continue its growth. LTK co-founder and president Amber Venz Box joins Cheddar News' Closing Bell to discuss.
Scott Bonneau, VP of Global Talent Attraction at Indeed, joins Cheddar to discuss why employee happiness and workplace flexibility go hand in hand, and how to track employee productivity while offering flexible work options.
Miranda Cosgrove joined Cheddar's "Between Bells" to talk about the upcoming Season 2 premiere of the "iCarly" reboot on Paramount+. She talked about the distinction between filming the reboot versus the original series and noted that this time around she has more creative input. Cosgrove also talked about her partnership with HP's Girls Save the World and efforts to address the climate crisis.
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
Adrienne Shelly was behind the critically acclaimed 2007 film 'Waitress' but was killed before she could witness the film's success. Now, the HBO documentary 'Adrienne' takes viewers along her husband Andy's personal journey to share his wife's story and gives a rare window into how a family confronts the unthinkable. Andy Ostroy, director of the film joins Cheddar News to talk about his creative process.
Elaine Low, Senior Entertainment Business Reporter at Insider
joins Cheddar News to discuss the Animation Guild's upcoming contract negotiations, hoping to close pay gap with live-action counterparts.
