*By Tracey Cheek* Ignorance is a major impediment in the effort to reverse climate change, said the former chief sustainability officer for the Obama administration. “I think lot of it is lack of awareness, these are topics that a lot of energy nerds like myself have been thinking of for a long time," Christine Harada, the president of i(x) investments told Cheddar on Wednesday. "But I hypothesize that many of your viewers, when they go to Home Depot ($HD), they don’t think about what is the most green light bulb, unless you actually see the labels that are physically there helping to educate the consumers about that.” Last week's climate report from the Trump administration cast an ominous shadow ーand according to Harada, if the U.S. fails to initiate change, economic sectors across the board will get hit. “If we stay status quo I think we’ll be hit mostly from infrastructure ー a lot of cities along the coastline," she said. “I think you're also going to see a lot of shortages with respect to water, with wildfires we’re facing in California ー a lot of forest management-type activities on the front lines as well.” But millennials tend to lead with their values when they buy. "They are much more savvy and aware," Harada said, "much more attuned to how we think about the environment and climate and energy, etc." Younger investors are increasingly interested in environmentally-conscious investing. [A report by TD Ameritrade](https://www.amtd.com/newsroom/press-releases/press-release-details/2018/TD-Ameritrade-Launches-Socially-Aware-Portfolios-Expanding-Access-to-ESG-Investing/default.aspx) revealed that about 60 percent of millennials think making socially-responsible investments is important ー compared to 36 percent of baby boomers. For millennials and others who want to invest in social good, Harada urges them to "think about investing in the more 'un-sexy' industries ー concrete, infrastructure, transportation, things of that nature." "Those are the long-lasting investments that really make a big difference on the environment and how we think about extracting greenhouse gases from the atmosphere."

Share:
More In Business
Michigan Judge Sentences Walmart Shoplifters to Wash Parking Lot Cars
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
State Department Halts Plan to buy $400M of Armored Tesla Vehicles
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
Goodyear Blimp at 100: ‘Floating Piece of Americana’ Still Thriving
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
Load More