*By Bridgette Webb*
Netflix has gone through a whirlwind of changes since its 1997 launch. Evolving from a DVD rental company to a global leader in video streaming that's disrupted an entire industry.
And a key reason for its growth, according to the company's vice president of product Gibson Biddle, has been the its ability to deliver personalized recommendations.
"Even in the early days, we were trying to get to know a member and their movie taste...and then magically connect them through algorithms," Biddle said in an interview on Cheddar Wednesday."
That strategy has helped Netflix grow its subscriber base to 125 million users worldwide. That reach is something that originally seemed outrageous to Biddle.
"In 2005 we put it out there that by 2010 we'd have 20 million subscribers," he said. "That felt audacious at the time."
Biddle left Netflix in 2010 and served as Chief Product Officer at Chegg until 2015.
Netflix reports earnings after the bell on Monday. It's expected to have added 6.2 million subscribers in the quarter, bringing its total to 131.2 million globally.
For the full segment, [click here.](https://cheddar.com/videos/netflixs-evolution)
Apple's 8pm ET event Monday will revolve around its iMAC computer lineup of products which are expected to contain its new faster and three next-generation silicon chip.
McDonald's reported better-than-expected profit and sales in the third quarter.
Major stock indexes are slated to close lower this month as investors brace for the Federal Reserve's rate decision and ahead of new jobs data.
The Food and Drug Administration issued an alert and specifically mentioned 26 eye drop products from a number of brands.
Workers at a number of pharmacy chains nationwide were planning a walkout Monday and going through Wednesday.
President Joe Biden on Monday will sign a sweeping executive order to guide the development of artificial intelligence — requiring industry to develop safety and security standards, introducing new consumer protections and giving federal agencies an extensive to-do list to oversee the rapidly progressing technology.
Beauty tips from Allure Magazine.
A new study finds where millennials live can affect how well they can do.
Apple's latest keynote event will be live-streamed on its website, YouTube and Apple TV At 8 p.m ET.
McDonald's reported better-than-expected profit and sales in the third quarter.
