Former Netflix Exec: Personalization Crucial to Company's Success
*By Bridgette Webb*
Netflix has gone through a whirlwind of changes since its 1997 launch. Evolving from a DVD rental company to a global leader in video streaming that's disrupted an entire industry.
And a key reason for its growth, according to the company's vice president of product Gibson Biddle, has been the its ability to deliver personalized recommendations.
"Even in the early days, we were trying to get to know a member and their movie taste...and then magically connect them through algorithms," Biddle said in an interview on Cheddar Wednesday."
That strategy has helped Netflix grow its subscriber base to 125 million users worldwide. That reach is something that originally seemed outrageous to Biddle.
"In 2005 we put it out there that by 2010 we'd have 20 million subscribers," he said. "That felt audacious at the time."
Biddle left Netflix in 2010 and served as Chief Product Officer at Chegg until 2015.
Netflix reports earnings after the bell on Monday. It's expected to have added 6.2 million subscribers in the quarter, bringing its total to 131.2 million globally.
For the full segment, [click here.](https://cheddar.com/videos/netflixs-evolution)
TikTok once again finds itself in a precarious position as lawmakers in Washington move forward with a bill that could lead to a nationwide ban on the platform.
Bryan West, Gannett’s Taylor Swift reporter, recaps the many, many, theories and Easter eggs Swifties are debating as her ‘Eras Tour’ film comes to Disney+.
‘Our Biggest Fight’ author and Project Liberty founder Frank McCourt, Jr. explains his problem with the internet – and why this Tiktok bill is just a starting point.
Consumer prices in the United States picked up last month, a sign that inflation remains a persistent challenge for the Federal Reserve and for President Biden.
Jayesh Govindarajan, head of A.I. at Salesforce, explains the company's new Einstein copilot, plus other ways it is investing in artificial intelligence.
Altro founder and CEO Michael Broughton shares how his company is bringing both expanded credit access and financial wellness to underserved consumers, plus netting early investments from Tinashe, Quavo, and Jay Z’s Marcy Ventures.
Portillo’s CEO Michael Osanloo discusses the company’s decades of profitability, opening restaurants in new markets, and why it doesn’t need trends like dynamic pricing.
