Kirschner breaks down the key to engaging digital content. He says marketers face a big challenge as audiences fall into small pockets. The recent Facebook newsfeed change drives home the fact that to engage an audience, you have to be able to reach people on a direct, micro level, he adds.
Greenfly works with Fortune 100 brands including MLB, which uses the company as a workflow tool to activate the right people to share the brand’s story. Green says that as a player, he always loved tech. The former all-star explains that social media’s impact on the game has been big, and players know they can leverage their brand online.
As a former advisor with the FCC, Kirschner comments on the impact of net neutrality. The decision is a mistake, he says. He adds that one of the key drivers for Greenfly’s success has been equal access to the internet. Kirschner explains that anything enabling internet service providers to dictate winners and losers will negatively impact smaller companies.
GoFundMe launches Back in Business Fund with Paris Hilton to provide targeted grants helping women entrepreneurs recover and rebuild after natural disasters.
Samsung launches its “AI in Action Lab” in NYC, giving public high school students hands-on AI experience and tools to prepare for real world innovations.
Gen Z workers are increasingly worried AI could replace their jobs. However, experts say companies are using AI more to assist workers than replace them.
Matt Schultz of CleanSpark discusses Bitcoin mining and AI infrastructure converge, energy demand dynamics, and the company’s position in the evolving market.
Bhavin Shah of ServiceNow discusses how the new Autonomous Workforce AI automates tasks, integrates with Teams and Slack, and boosts workplace efficiency.
Angi is partnering with OpenAI to bring its home services marketplace directly into ChatGPT, allowing users to go from questions to booking local pros.
