Kirschner breaks down the key to engaging digital content. He says marketers face a big challenge as audiences fall into small pockets. The recent Facebook newsfeed change drives home the fact that to engage an audience, you have to be able to reach people on a direct, micro level, he adds.
Greenfly works with Fortune 100 brands including MLB, which uses the company as a workflow tool to activate the right people to share the brand’s story. Green says that as a player, he always loved tech. The former all-star explains that social media’s impact on the game has been big, and players know they can leverage their brand online.
As a former advisor with the FCC, Kirschner comments on the impact of net neutrality. The decision is a mistake, he says. He adds that one of the key drivers for Greenfly’s success has been equal access to the internet. Kirschner explains that anything enabling internet service providers to dictate winners and losers will negatively impact smaller companies.
Actress Scarlett Johanssen accuses Lisa A.I. app of using her likeness in ads.
Autoworkers at the first Ford factory to go on strike have voted overwhelmingly in favor of a tentative contract agreement reached with the company.
Ride-hailing companies Uber and Lyft will pay a combined $328 million to settle wage theft claims in New York, Attorney General Letitia James announced Thursday.
Lindsay Lohan and some of the cast from 'Mean Girls' reunited for a new Walmart 'Black Friday' ad.
World leaders and top executives are meeting just outside of London on Wednesday and Thursday to address artificial intelligence concerns and risks. Cheddar News explains.
Orthodontist and dentofacial orthopedist Dr. Kami Hoss founded SuperMouth to help get kids excited to brush their teeth the right way from the beginning.
Walmart is kicking off its Black Friday deals early online on November 8.
With the holidays approaching, now's a good time to start budgeting. Cheddar News provides some tips on where and how to save.
Apparel and textile expert Jamie Ueda offers tips on how to make some money selling clothes you're over.
It's the day after Halloween which means great deals on candy and Halloween decor.
