Kirschner breaks down the key to engaging digital content. He says marketers face a big challenge as audiences fall into small pockets. The recent Facebook newsfeed change drives home the fact that to engage an audience, you have to be able to reach people on a direct, micro level, he adds.
Greenfly works with Fortune 100 brands including MLB, which uses the company as a workflow tool to activate the right people to share the brand’s story. Green says that as a player, he always loved tech. The former all-star explains that social media’s impact on the game has been big, and players know they can leverage their brand online.
As a former advisor with the FCC, Kirschner comments on the impact of net neutrality. The decision is a mistake, he says. He adds that one of the key drivers for Greenfly’s success has been equal access to the internet. Kirschner explains that anything enabling internet service providers to dictate winners and losers will negatively impact smaller companies.
Orangetheory Brand President Lauren Cody on the fitness industry's shift from chasing aesthetics to prioritizing longevity and measurable health and wellness.
Peachtree Group CEO Greg Friedman breaks down the Fed's rate decision and the Senate's housing affordability bill and what it means for commercial real estate.
Nodi is giving kids a safe way to stay connected before they're ready for a smartphone. CEO Pascal Leonard Blum breaks down how the device works for families.
From coast to coast, gas prices are telling different stories. AAA's Aixa Diaz explains what's behind the numbers and what it means for American drivers.
AutoStore’s CPO Parth Joshi explains its new AI software layer designed to optimize warehouse robots in real time and unlock smarter, more efficient fulfillment
ROC CEO B. Scott Swann joins us live from the NYSE to discuss the company's IPO and how VisionAI is transforming facial recognition for defense and security.
If you asked anyone in 2007 what a “subprime mortgage” was, they wouldn’t have any idea. So here’s a question for you: Do you know what the private credit
Matternet founder and CEO Andreas Raptopoulos on the state of drone delivery in the U.S. and what it will take to make aerial delivery a mainstream reality.
