Kirschner breaks down the key to engaging digital content. He says marketers face a big challenge as audiences fall into small pockets. The recent Facebook newsfeed change drives home the fact that to engage an audience, you have to be able to reach people on a direct, micro level, he adds.
Greenfly works with Fortune 100 brands including MLB, which uses the company as a workflow tool to activate the right people to share the brand’s story. Green says that as a player, he always loved tech. The former all-star explains that social media’s impact on the game has been big, and players know they can leverage their brand online.
As a former advisor with the FCC, Kirschner comments on the impact of net neutrality. The decision is a mistake, he says. He adds that one of the key drivers for Greenfly’s success has been equal access to the internet. Kirschner explains that anything enabling internet service providers to dictate winners and losers will negatively impact smaller companies.
Cora is among dozens of young kids across the U.S. poisoned by lead linked to tainted pouches of the cinnamon-and-fruit puree
The IRS said Tuesday it is going to waive penalty fees for people who failed to pay back taxes that total less than $100,000 per year for tax years 2020 and 2021.
Rite Aid has been banned from using facial recognition technology for five years over allegations that a surveillance system it used incorrectly identified potential shoplifters, especially Black, Latino, Asian or female shoppers.
The union representing Southwest Airlines pilots says it reached a new contract agreement in principle with the airline following three years of negotiations.
U.S. Bank has been hit with a $36 million fine for freezing debit cards that distributed unemployment benefits during the pandemic.
Construction of new homes rose by double digits in November, according to data from the Commerce Department.
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Stocks opened lower after the opening bell and on track for its first decline in 10 days after a recent winning streak.
Tesla drivers in the U.S. were in more accidents than drivers of any other car brand this year, according to a study.
The promise of self-checkout was alluring: Customers could avoid long lines by scanning and bagging their own items, workers could be freed of doing those monotonous tasks themselves and retailers could save on labor costs.
