*By Britt Terrell*
The NFL's decision to require players to stand when they are on the field during the national anthem was in part influenced by President Trump's comments that football players kneeling to protest police brutality should be fired.
"He really stirred the pot and created a real mess and almost, really, threw dirt in the faces of the NFL players," said Frank Zaccanelli, CEO of Fiamma Partners and former president of the NBA's Dallas Mavericks.
In an interview Thursday with Cheddar, Zaccanelli cited Trump's comments at a political rally last year in Huntsville, Ala., when the president said players were "ruining the game."
Trump piled on the day after the NFL announced its new policy, saying in an interview on "Fox and Friends" on Thursday that anyone who does not stand during the anthem, "[maybe they shouldn't be in the country](https://twitter.com/foxandfriends/status/999599639996313600)."
The NFL Players Association [criticized](http://thehill.com/blogs/blog-briefing-room/389018-nfl-players-association-criticizes-new-league-policy-on-kneeling) the league and the teams' owners for not consulting with the union before deciding on the new policy, which calls for teams to be fined if players kneel, but allows them to stay in the locker room during the anthem.
“NFL players have shown their patriotism through their social activism, their community service, in support of our military and law enforcement and yes, through their protests to raise awareness about the issues they care about,” the NFLPA said in a [statement](https://twitter.com/NFLPA/status/999325257403002881/photo/1).
"That is the canyon-wide split that's going on inside the NFL and it's not good for the game, it's not good for the fans," said Zaccanelli. "How could you possibly have done this without talking to the players' association? I think that's a big mistake by the owners."
For full interview, [click here](https://cheddar.com/videos/nfls-new-anthem-policy).
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
