John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August. Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company. Zeta Global serves about 70% of the Fortune 500 companies. The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.

Share:
More In Technology
How Innovators Are Made
Alex Bell, a Post-Doctoral Scholar at UCLA, joins 'Cheddar Reveals' to discuss how exposure to innovation influences who becomes an inventor and how much genius has been lost over the years.
The Future of Travel Will Be Flexible
We're living in uncertain times due to the pandemic, and that means more flexible especially when we travel, according to top travel experts at Skift Global Forum 2021 in New York.
Load More