John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August.
Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company.
Zeta Global serves about 70% of the Fortune 500 companies.
The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.
Boeing shares saw a pullback after a 737-800 aircraft with 132 people on board nosedived mid-flight, crashing into the mountains of Southern China. China's Eastern Airlines plane was not a 737-Max model, which was grounded worldwide after two fatal crashes in 2018 and 2019, but it's once again raising questions about the safety of Boeing's aircraft. Michael Boyd, CEO of Boyd Group International, gave Opening Bell his take on what another crash means for Boeing.
HSBC announced that it is buying a plot of virtual land in decentralized gaming virtual world The Sandbox. Mathieu Nouzareth, U.S CEO of The Sandbox, joins Cheddar News' Closing Bell, where he elaborates on what his platform is providing to HSBC and how his company is helping companies across different sectors embrace Web3.
Deepwell Digital Therapeutics is a game development company looking to transform the way we look at video games — this time to improve health outcomes. Its goal is to create software to aid those who deal with conditions such as depression and ADHD. Company co-founder and co-CEO Ryan Douglas and co-founder Kate Edwards joined Cheddar News to talk about the technology is being used to help patients. "From a research perspective, the game industry itself has been well aware for many, many years of the kind of inherent, kind of anecdotal therapeutic value of playing games," said Edwards.
