John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August. Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company. Zeta Global serves about 70% of the Fortune 500 companies. The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.

Share:
More In Technology
Newly-Minted Blue Origin Astronaut Couple Hope to Fly Virgin Galactic Next
Space tourism continues to be generating buzz after the most recent Blue Origin launch. Two of its passengers made history as the first married couple to travel to space. The couple, Marc Hagle, CEO at Tricor, and Sharon Hagle, CEO at Spacekids Global, joined Cheddar News fresh off of their trip to talk about their experience and future space travel plans. "If there is a Santa Claus, we’ll have the opportunity to fly with Virgin Galactic, and maybe we'll have the opportunity to fly with SpaceX," said Marc Hagle, followed by Sharon explaining they had already signed up with Virgin Galactic about 15 years ago.
Music in the Metaverse
The metaverse may be the next big thing in the music world. Cheddar News’ Michelle Castillo sat down with Jon Vlassopulos, VP and head of music at Roblox, to discuss virtual concerts and more.
Russian Space Chief: Sanctions Could Imperil Space Station
The head of Russia’s space program says the future of the ISS hangs in the balance after the U.S., EU, and Canadian space agencies missed a deadline to meet Russian demands for lifting sanctions on Russian enterprises and hardware.
Impact Suite Announces New Updates to 'Lift' App
The impact of the pandemic on people's wellbeing has shown a need for easier access to mental health care. Impact Suite is a digital platform that owns and operates a suite of self-care apps. Clay Olsen, founder and CEO of Impact Suite, joins Cheddar News to discuss the new updates to its 'Lift' app.
Load More