John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August. Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company. Zeta Global serves about 70% of the Fortune 500 companies. The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.

Share:
More In Technology
Professional Athletes, Sports Teams Could Be Impacted by Canadian Vaccine Mandate
As U.S. cities and airlines are weighing COVID-19 protocols like mask and vaccine mandates, Canada continues to ban travelers who are not fully vaccinated -- including professional athletes. The MLB season is now underway, and the Toronto Raptors have advanced to the NBA playoffs, so several athletes are expected to not participate in upcoming games in Canada. Gabe Lacques, MLB reporters and Baseball Editor for USA Today Sports, joins Cheddar News' Closing Bell to dsicuss.
Fathom CEO on How Digital Manufacturing Can Mitigate Supply Chain Disruptions
Fathom Digital Manufacturing, one of the largest on-demand digital manufacturing platforms in North America, went public late last year and serves the product development and manufacturing needs of companies such as Google, Amazon, Tesla, Johnson & Johnson, and more. CEO Ryan Martin joined Cheddar's Opening Bell to discuss what the IPO means to the company and how he thinks digital manufacturing can help mitigate supply chain issues seen throughout the pandemic. "We can take parts that would take 4-6 weeks condense that down into just days using additive manufacturing in many cases. And so it's all about speed," he said.
Load More