John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August. Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company. Zeta Global serves about 70% of the Fortune 500 companies. The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.

Share:
More In Technology
Analysts Expect Strong Tesla Earnings After Record-High Deliveries
Tesla's third-quarter earnings report is expected to beat expectations on both the top and bottom lines amid record-high delivery numbers. The electric vehicle giant hit a record high of 241,000 deliveries - strong numbers amid ongoing global semiconductor and supply chain shortages. This segment is brought to you by Webull. Download the Webull app and start learning, sharing, and investing.
Rocket Lab CEO on Solar Sail Launch With NASA
Space exploration is also getting a boost amid all the excitement surrounding space tourism. Satellite launch service provider Rocket Lab secured a partnership with NASA this month to develop a solar sail launch for deep space or interplanetary exploration purposes. Founder and CEO Peter Beck joined Cheddar to discuss the details of the technology and the timeline for launch.
Load More