John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August. Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company. Zeta Global serves about 70% of the Fortune 500 companies. The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.

Share:
More In Technology
Climate Innovators on How to Reverse Climate Change
Zach Jones, CEO of C-Zero, and Henrietta Moon, Co-Founder and CEO of Carbo Culture, joined Chedder to discuss the innovations their respective companies use in order to fight climate change, and the importance of utilizing private business in this fight.
Apple Launches Self-Service Repair Program
Apple officially announced its self-service repair program allowing customers to buy individual tools and parts to fix their own devices. It comes as Apple continues to face pressure from 'right-to-repair' advocates. Ian Sherr, Editor at Large, CNET, joined Cheddar to discuss the significance of the move.
Verdict Watch, Patient Zero & Love, Hate, Ate
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more. JOIN US FOR THE YOUTUBE WATCH PARTY @ 9aET: http://www.youtube.com/cheddarnow
Roundhill Investments' 'META' ETF Targets Investments in the Metaverse
Roundhill Investments is investing in the metaverse, and it wants consumers to as well. The firm launched a metaverse exchange-trade fund called Meta back in June - the first ETF in the U.S. targeting investments in the next era of the internet. The fund's launch came months before the company formerly known as Facebook changed its name to Meta Platforms. Since the launch of Roundhill Investments' Meta ETF, it has grown significantly, reaching $500 million in assets. Roundhill Investments Vice President Mario Stefanidis joined Cheddar News to discuss.
Load More