John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August.
Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company.
Zeta Global serves about 70% of the Fortune 500 companies.
The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.
Head of Instagram Adam Mosseri is slated to testify this week in front of the Senate Commerce Subcommittee after a Wall Street Journal report that found the Meta-owned social media platform is negatively impacting the mental wellness of teen girls.
Elon Musk confirmed via Twitter that Tesla's eventual first Cybertruck will be updated to include 4 motors, 4 wheel steering, and a crab mode — like some of its competitors. Andrew Hawkins, a transportation reporter for The Verge, joined Cheddar to talk about how the new Cybertruck positions Tesla in the EV space as more automakers make up ground on the industry leader. "I think that this is actually Tesla saying, hey, if this is what the market wants, then we better put our best foot forward and respond as best as we can," he said, noting companies like Rivian and Hummer have already touted these features.
Cathy Hackl, CEO of Futures Intelligence Group, joins Cheddar to talk about the future of the metaverse, and how companies are making moves to become a part of it.
