After nearly 25 years, the iconic Ford Bronco is getting revamped and making a comeback with two new additions to the series' family, Dave Pericak, global director of icons at Ford, told Cheddar.
"If you look at SUVs, they're more popular now than they've ever been. In 2019, SUVs had their most sales ever. So, now is the time," he said.
The iconic off-roader's sport model is set to hit the sales floor in the U.S. later this year, according to Pericak, with the two-door and first-ever four-door versions to hit the market next year. Even as the fully gas-powered SUVs draw anticipation, they're not currently part of Ford's push to reduce greenhouse gas emissions.
Pericak said the company will be spending more than $11.5 billion in electrification over the next several years, but noted the initial focus will be on the F-150, Mustang, and Transit.
The coronavirus pandemic has hit U.S. automakers, including Ford, where deliveries reportedly dropped by a third year-over-year in Q2. Still, Pericak is optimistic that an uptick is coming as economies reopen.
"I hope that we're going to be coming out of this coronavirus pretty soon. I think we're going to be hitting it at the right time when people have a lot of the pent up demand," he said.
Ford is set to debut the new line of vehicles on July 13.
A stark disagreement over regulating AI in Republicans’ tax cut and spending bill is the latest tension among conservatives about whether to let states continue to put guardrails on emerging technologies or minimize such interference.
Mark Hamrick of Bankrate discusses the jobs market, AI's growing impact on employment, and how markets are reacting to today’s surprising payroll data.
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
At some 940-pages, the legislation is a sprawling collection of tax breaks, spending cuts and other Republican priorities, including new money for national defense and deportations.
