Fast food chains have had an interesting year with the return of McDonald's dollar menu and America's desire to eat healthier. So what does it mean for the industry going into 2018? Jeff Tomasulo, CEO at Vespula Capital, and Chris Versace, Chief Investment Officer at Tematica Research, join Cheddar to discuss which chain will come out on top.
McDonald's stopped using the value meal strategy in 2013, and it has cost them $2.9 billion in sales, according to Tomasulo. He says the fast food restaurant game is all about volume and getting people in the door. Now that McDonald's brought it back, it's bringing in more foot traffic but also forcing other chains to discount their menus. Wendy's beefed up its "4 for $4" bundles in response to McDonald's dollar menu revival.
Other than price, these fast food chains also need to worry about food safety, something Chipotle has had a rough time with. Versace says if the company can fix the safety issue and get its cost structure in line, the stock could turn for the better in a very quick manner. He says company turnarounds tend to take time and unfortuneatly that shakes investor confidence.
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Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.