By Eddie Pells
Flag football took a key step toward becoming an Olympic sport in 2028, a victory for the NFL and organizers in Los Angeles who want to bring a distinctly American sport to the Summer Games as they return to the United States for the first time in 32 years.
Two people familiar with a proposal from the Los Angeles organizing committee told The Associated Press on Monday that the committee had delivered its proposal to the International Olympic Committee, setting it up for a vote at the IOC's meeting that starts Friday in Mumbai, India. The people did not want to be named because the LA committee was expected to release the information later Monday.
Other sports on the list included baseball and softball — which were in the Tokyo Games in 2021 but will not be played next year in Paris — lacrosse, squash and cricket, a sport with a much wider global reach that will go over well in Brisbane, Australia, which is hosting in 2032, and in India, where the vote will take place.
Out is breakdancing, which will be a one-and-done after its debut in Paris next year. Others not making the cut: motorsports, kickboxing and karate.
Unclear is whether other sports will have to trim the number of disciplines to help the IOC adhere to the limit it set of 10,500 athletes at a Summer Olympics. The addition of five team sports will inflate the number of participants.
Flag football is a less-violent cousin of America's most popular sport, one the NFL has been selling in Europe, Mexico and Japan for decades. This year, the NFL placed three games in London and two games in Germany on its schedule.
Flag football, in which “tackles” are made by pulling a flag off a belt worn by each player, would be a 5-on-5 affair played on a 50-yard field. There aren't offensive and defensive linemen. At the World Games last year, the U.S. men won the gold medal but the women fell to Mexico in the final.
While flag football will feel familiar to the home fans, cricket will be a steep learning curve. Hugely popular in India, Australia and Britain, it is virtually unknown in the United States. A version called Twenty20 — a shorter version of the original game — is proposed for the schedule in Los Angeles. Cricket was played once before at the Olympics — in Paris in 1900.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
Any professional athlete faces pressure to win, but the stakes are higher at the World Cup, where soccer players carry the added burden of an entire nation's expectations. To rise to the occasion, athletes "have to have a shared vision and a greater purpose," says Jon Gordon, the author of 'The Power of Positive and Leadership.'
Most World Cup fans may have their money on the usual contenders: Brazil, France, and Germany. But there are a few teams and players that have the potential to upend the game and surpass expectations, says Jeffrey Marcus, publisher of The Banter.
