CEO James Quarles says the company wants people to put down their phones and be more active. But Strava has come under fire earlier this year after a report found the tracking data could give clues to the locations of sensitive areas like military bases. For full interview, [click here](https://cheddar.com/videos/strava-debuts-givekudos-ad-campaign).

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Recruiting Influencers to Be Competitive in the Metaverse
As companies look toward the metaverse concept to further move their companies online, Shep Ogden, CEO and co-founder of Offbeat Media, spoke with Cheddar about questions investors should be posing to businesses like how customized the metaverse experience will be. "One of the best things that people can do, or companies can do, to be competitive is really find those influencers within the community that are very deep in the space," Ogden added.
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