Fitness Guru Kayla Itsines on How She Stays Ahead of the Curve
*By Michael Teich*
The ubiquity of smartphones and apps has enabled people looking to improve their health find more convenient, cheaper alternatives to the gym without even leaving their home.
Kayla Itsines, Co-Creator of the Bikini Body Guide, has capitalized on the rapid adoption of such technology to build her fitness empire, which reaches a global audience of over 30 million.
“The app is like a personal trainer in your pocket,” Itsines said in an interview with Cheddar Monday. "You can do it anywhere."
But the rise of technology has also paved the way for other fitness disruptors such as Peloton, which has nearly $445 million in outside funding and lets users live stream spin classes from their homes. Itsines said Bikini Body Guide, which has no outside investments, has a competitive advantage because of its attention to fitness categories such as post-pregnancy and yoga.
"We try to cater to all women, which really puts us ahead of the game," she said. "Our oldest customer that I know of is 76. We're not just for the young ones, we're for the moms and grandmoms as well."
Itsines added that she has found success with her app by focusing on the achievements of other women, not her own.
For full interview, [click here](https://cheddar.com/videos/kayla-itsines-reinvents-the-fitness-industry).
Lila Snyder, CEO of Bose, joins Cheddar News anchor Hena Doba to discuss her journey to the top of the corporate world, the business of selling top of the line speakers, and how new technologies such as machine learning are shaking up the industry.
Stocks drifted ahead of reports that could offer clues on questions that have kept Wall Street at a standstill, including on where the economy and corporate profits are heading.
Aidan McClean, co-founder and CEO of UFODRIVE, joined Cheddar News to discuss how his company plans to shake up the car rental market with a digital experience. "There are no lines, there are no paperwork, there is no key collection ... no pushy insurance or pushy fuel options," he said. "You simply arrive for your electric car, use your smartphone and drive away."
Nearly half of Americans report having to side hustle to make ends meet, according to a survey from LendingTree. Jane Oates, president of WorkingNation, joined Cheddar News to discuss the state of play as families are having a difficult time with inflation and high-interest rates.
Melissa Armo, founder and owner of The Stock Swoosh, joined Cheddar News to discuss this week's markets which were little changed in trading as investors digested the latest corporate earnings results as concerns over a coming recession grow.
Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, joined Cheddar News to give some tips on green investments.
Investment in space was down 53% over the first three months of the year, according to a report from investment fund Space Capital. Chad Anderson, founder and managing partners of Space Capital, joined Cheddar News to discuss the funding downturn that's hit the lowest level in 14 quarters for the space industry.
