Fitness Guru Kayla Itsines on How She Stays Ahead of the Curve
*By Michael Teich*
The ubiquity of smartphones and apps has enabled people looking to improve their health find more convenient, cheaper alternatives to the gym without even leaving their home.
Kayla Itsines, Co-Creator of the Bikini Body Guide, has capitalized on the rapid adoption of such technology to build her fitness empire, which reaches a global audience of over 30 million.
“The app is like a personal trainer in your pocket,” Itsines said in an interview with Cheddar Monday. "You can do it anywhere."
But the rise of technology has also paved the way for other fitness disruptors such as Peloton, which has nearly $445 million in outside funding and lets users live stream spin classes from their homes. Itsines said Bikini Body Guide, which has no outside investments, has a competitive advantage because of its attention to fitness categories such as post-pregnancy and yoga.
"We try to cater to all women, which really puts us ahead of the game," she said. "Our oldest customer that I know of is 76. We're not just for the young ones, we're for the moms and grandmoms as well."
Itsines added that she has found success with her app by focusing on the achievements of other women, not her own.
For full interview, [click here](https://cheddar.com/videos/kayla-itsines-reinvents-the-fitness-industry).
The U.S. economy grew at a lackluster 1.3% annual rate from January through March as businesses wary of an economic slowdown trimmed their inventories, the government said Thursday, a slight upgrade from its initial estimate.
Cheddar News checks in to see what to look out for on The Day Ahead as earnings continue with reports from Gap, Best Buy, Costco Wholesale and Ulta Beauty while key economic data is also due to be released. It's also National Wine Day on Thursday.
Over 1,400 props from classic movies like Star Wars, Shawshank Redemption and Gladiator will be up for auction next month in what experts say will be one of the largest memorabilia auctions in the world.
