United States' Lindsey Horan, right, celebrates with Sophia Smith, left, and Megan Rapinoe after scoring during the Women's World Cup soccer match between the United States and Vietnam at Eden Park in Auckland, New Zealand, Saturday, July 22, 2023. (AP Photo/Abbie Parr)
The United States’ 3-0 victory over Vietnam in the Women's World Cup drew 6.26 million viewers, making it the most-watched soccer telecast in the U.S. since last year’s men’s World Cup final.
It is also the largest combined English- and Spanish-language audience for a U.S. women’s group stage match.
Saturday afternoon's match in Auckland, New Zealand — which kicked off at 9 p.m. EDT Friday night — averaged 5,261,000 viewers on Fox, making it the second-most watched group stage telecast since Fox started covering it in 2015. Fox and Nielsen said the audience peaked at 6.5 million for the final 15 minutes.
The largest Women’s World Cup group stage broadcast on Fox remains the 2019 U.S.-Chile match, which averaged 5,337,000.
Fox and Nielsen said it is a 99% increase over the first U.S. group stage match four years ago in France against Thailand, which started at 2:30 p.m. EDT.
The Spanish-language audience of 1 million across Telemundo, Peacock, Universo and Telemundo streaming platforms was the most-watched for a group-stage match and was surpassed only by the 2015 and '19 final. The Spanish audience was also nearly double what it was for the 2019 Thailand match.
Telemundo is a division of Comcast Corp.’s NBCUniversal.
The total audience numbers also include 307,831 who watched via streaming on English- and Spanish-language streaming.
The next U.S. match is Wednesday night against the Netherlands.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
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trivago reported its last earnings of 2021 yesterday, marking the end of a rollercoaster year. The online hotel search site was forced to cut costs during the pandemic as the travel industry shut down entirely, instead pivoting its strategy to meet customer demand in other ways. Matthias Tillmann, CFO of trivago, joined Cheddar's Opening Bell to discuss the company's results and why he's optimistic about the future of the travel industry in 2022.
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After a seven-year hiatus, Nissan is returning to the Super Bowl action-packed, star-studded commercial. Allyson Witherspoon, Nissan's Chief Marketing Officer, joined Cheddar's Opening Bell to discuss the concept of the ad campaign and how it gives clues into where the brand is heading next.
'Pixstory' is an integrity-based social media platform providing a space for healthy dialogue. It was designed to fight misinformation, hate speech, and other forms of toxicity. NBA champion and Pixstory brand ambassador, Dwight Howard, joins Cheddar News to discuss.
