Firewire is a surfboard company that is the only one with ECOBOARD Certification, creating environmentally-friendly surfboards out of reusable materials. Alyssa Julya Smith sits down with CEO Mark Price to discuss what the company is doing to reduce waste by 95%. He talks about Firewire's mission to become waste-free by 2020, if not sooner. Price also brought some of the company's surfboards made out of a raw material, such as wool. He talks about the fact that surfboard material construction has been the same for 40 years, with most builders producing boards that are dangerous for the makers, not biodegradable, and tend to fall apart after several months.

Share:
More In Business
Hard pass, Cold brew, Dad bod: Merriam-Webster adds 5,000 new words
Merriam-Webster has fully revised its popular “Collegiate” dictionary with over 5,000 new words. They include “petrichor,” “dumbphone” and “ghost kitchen.” Also “cold brew,” “rizz,” “dad bod,” “hard pass,” “cancel culture” and more.
Poll: More Americans think companies benefit from legal immigration
A new poll finds U.S. adults are more likely than they were a year ago to think immigrants in the country legally benefit the economy. That comes as President Donald Trump's administration imposes new restrictions targeting legal pathways into the country. The Associated Press-NORC Center for Public Affairs Research survey finds Americans are more likely than they were in March 2024 to say it’s a “major benefit” that people who come to the U.S. legally contribute to the economy and help American companies get the expertise of skilled workers. At the same time, perceptions of illegal immigration haven’t shifted meaningfully. Americans still see fewer benefits from people who come to the U.S. illegally.
Load More