Firewire Surfboards Reduces Waste By 95% with Environmentally-Friendly Boards
Firewire is a surfboard company that is the only one with ECOBOARD Certification, creating environmentally-friendly surfboards out of reusable materials. Alyssa Julya Smith sits down with CEO Mark Price to discuss what the company is doing to reduce waste by 95%.
He talks about Firewire's mission to become waste-free by 2020, if not sooner. Price also brought some of the company's surfboards made out of a raw material, such as wool.
He talks about the fact that surfboard material construction has been the same for 40 years, with most builders producing boards that are dangerous for the makers, not biodegradable, and tend to fall apart after several months.
The switch from high-fructose corn syrup in Coke sold in the United States would put Coca-Cola in line with its practice in other countries, including Mexico.
Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.
Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.
Brian Vendig, President & CIO of MJP Wealth Advisors, joins to break down Q2 bank earnings and what they signal for markets, investors, and the economy ahead.
Are Gen Z and Millennials done with alcohol? Bacardi's Tony Latham breaks down trends, new preferences, and insights from the 2025 Cocktail Trends Report.
