Digital wardrobe company Finery is trying to revolutionize how women get dressed every day.
In an effort to cut down on how much time women spend choosing their outfits, Finery founders Whitney Casey and Brooklyn Decker created an online “operating system” for their closets. And the company just landed $5 million in seed funding.
Casey, who serves as CEO, joined us for our special #chedHER coverage to explain her business strategy.
“We really targeted the people that we wanted to be in the room with,” Casey told Cheddar.
The Finery team did research to find out which venture capitalist firms had previously invested in women before going into the pitch meeting. Casey described the challenges she faced explaining Finery’s concept to men.
To solve the gender disconnect in the business world, Casey said there should be more female entrepreneurs.
“We’re consumers, women, we’re 80% of the wallet, right? So more products should be built for women, by women,” Casey said.
She called on women to be conscious of who’s behind the products they use and the companies they support.
For full interview, [click here](https://cheddar.com/videos/closing-the-vc-funding-gap-2).
The federal government is fining American Airlines $4.1 million for dozens of instances in which passengers were kept on board planes without a chance to exit during long ground delays.
Heather Barnett, editor with Money Crashers, joined Cheddar News to discuss ways to cut down costs when living alone and what apps to use to stay on budget.
Sean Burgess, chief claims officer with Lemonade, joined Cheddar News to provide tips on how to handle finances and expenses with roommates and which apps are best to use when doing so.
Tesla is defending itself in the first trial against its autopilot assistance feature.
3M has reportedly reached a tentative agreement to pay over $5.5 billion in a settlement from a lawsuit that claimed it sold defective combat earplugs.
Spirit Airlines will pay up to $8.3 million in a class action lawsuit over hidden fees.
Flights in the UK experienced delays after technical issues.
Robotics company Switchbot is working on a new product that helps vacuum and mop.
Instacart filed for an initial public offering to trade on Nasdaq.
Shein and the owner of Forever 21 struck a strategic partnership that could have an impact on the fast fashion world.
