Digital wardrobe company Finery is trying to revolutionize how women get dressed every day.
In an effort to cut down on how much time women spend choosing their outfits, Finery founders Whitney Casey and Brooklyn Decker created an online “operating system” for their closets. And the company just landed $5 million in seed funding.
Casey, who serves as CEO, joined us for our special #chedHER coverage to explain her business strategy.
“We really targeted the people that we wanted to be in the room with,” Casey told Cheddar.
The Finery team did research to find out which venture capitalist firms had previously invested in women before going into the pitch meeting. Casey described the challenges she faced explaining Finery’s concept to men.
To solve the gender disconnect in the business world, Casey said there should be more female entrepreneurs.
“We’re consumers, women, we’re 80% of the wallet, right? So more products should be built for women, by women,” Casey said.
She called on women to be conscious of who’s behind the products they use and the companies they support.
For full interview, [click here](https://cheddar.com/videos/closing-the-vc-funding-gap-2).
Spending this holiday season is set to significantly rise, according to an economic survey from CNBC.
Google settled an antitrust lawsuit, Tesla is reportedly raising pay, a group is suing Utah over its social media policies for kids and the founder of Nikola was sentenced to prison.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
Some of America’s biggest retailers are working to increase their shipping speeds to please shoppers expecting faster and faster deliveries.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Stocks were up after the closing bell as Wall Street continued to pin their hopes on rate cuts after last week's comments from the Fed.
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Google has agreed to pay $700 million and make several other concessions to settle allegations that it had been stifling competition against its Android app store — the same issue that went to trial in another case that could result in even bigger changes.
Nicki Minaj just reached a milestone that no other woman in rap has reached.
