Finery Leaps Over the Funding Gap for a $5 Million Investment
Digital wardrobe company Finery is trying to revolutionize how women get dressed every day.
In an effort to cut down on how much time women spend choosing their outfits, Finery founders Whitney Casey and Brooklyn Decker created an online “operating system” for their closets. And the company just landed $5 million in seed funding.
Casey, who serves as CEO, joined us for our special #chedHER coverage to explain her business strategy.
“We really targeted the people that we wanted to be in the room with,” Casey told Cheddar.
The Finery team did research to find out which venture capitalist firms had previously invested in women before going into the pitch meeting. Casey described the challenges she faced explaining Finery’s concept to men.
To solve the gender disconnect in the business world, Casey said there should be more female entrepreneurs.
“We’re consumers, women, we’re 80% of the wallet, right? So more products should be built for women, by women,” Casey said.
She called on women to be conscious of who’s behind the products they use and the companies they support.
For full interview, [click here](https://cheddar.com/videos/closing-the-vc-funding-gap-2).
Madison Air CEO Jill Wyant on taking a century-old HVAC giant public and what the IPO means for the industry, investors, and the future of the company.
Global Gaming League's founder Clinton Sparks and chairman Jeff Hoffman on their mission to bridge competitive eSports with mainstream celebrity culture.
AEVEX CEO Roger Wells joins to discuss the company's IPO and what it means for the future of autonomous defense systems in an era of rapid military innovation.
What does AI actually mean for the US economy? Andrew Husby of BNP Paribas breaks down the macro signals, risks, and opportunities hiding in plain sight.
Dominick Passanante of Panasonic Connect breaks down the innovations behind TOUGHBOOK and why rugged tech is more relevant than ever in today's mobile workforce
Voya Financial CEO Heather Lavallee marks 10 years of Voya Cares, spotlighting research and expanding financial access for Americans with disabilities.
When Treasury Secretary Scott Bessent (above) and Fed chair Jay Powell jointly summon America’s top bankers to a meeting in Washington, you know it’s big.
