Finery CEO: Having Women in the C-Suite Can Effect Change

Even as the #MeToo movement spreads to Silicon Valley, the disparity in venture capital funding by gender continues to be an issue. But that didn't stop Finery founder and CEO Whitney Casey from closing a $5 million round of funding. Finery is the world's first automated online operating system for wardrobes. Casey explains why including women investors in the round was such a priority. She looks back on the difficulties of preparing presentations for male-dominated VC firms about a female-focused tech product. Finery estimates women spend an average of two and a half hours a week thinking about their wardrobe. Casey describes how her company is helping free up some of that time and make women's lives easier. She discusses the difficulties of getting male investors to appreciate the problem her platform is solving.

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