Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have.
Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers.
Detert says Influential can match a brand "perfectly" with an influencer.
After battling inflation for years, now U.S. consumers have to prepare for stagflation, and, unfortunately, it could be more complicated to fix than a typical
Elf Labs CEO, David Phillips, speaks to Cheddar about how the company came to be and how it is bringing forth fairytale characters in new and exciting ways.
Don’t panic just yet, but it's starting to look like the economy is slowing down… AKA heading into what one analyst calls a ‘mild form of a recession.’
