Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have.
Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers.
Detert says Influential can match a brand "perfectly" with an influencer.
For decades, it’s been a trope: you can find a Starbucks on every corner. But proximity is no guarantee of long-term success, even in the coffee industry.
Tesla is being investigated for allegedly misleading investors about its self-driving capabilities. And one analyst says the company 'needs' that tech to grow.
Apple’s latest event promised to usher in a new era for the company’s iPads, but what’s missing is cohesion as it gets closer to the developers conference.
