Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have.
Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers.
Detert says Influential can match a brand "perfectly" with an influencer.
Skift Editor-In-Chief Sarah Kopit discusses how summer travel plans remain uncertain for most as many international travelers are leery to travel abroad. Watch!
Seth Schachner, Managing Director at Strat Americas, on Hollywood's latest blockbusters utilizing content creation. Plus, the future of YouTube and TikTok.
Ashley Gold, Axios' Tech/Policy reporter, discusses what the future of Google and search engines will look like after the tech giant faces an antitrust trial.
Seth Goldstein, Equity Strategist at Morningstar, breaks down Tesla's earnings report, talks Musk's future with the company and how stocks have responded.
Senior Health Correspondent for TIME, Alice Park, gives us a deeper look into how Eli Lilly's new pill orforglipron may change the healthcare industry.
