Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two. Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have. Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers. Detert says Influential can match a brand "perfectly" with an influencer.

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