Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have.
Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers.
Detert says Influential can match a brand "perfectly" with an influencer.
The Trump administration has agreed to resume processing student debt cancellations under two key income-driven repayment plans it had previously limited.
Millions of protesters flooded cities nationwide on Saturday for “No Kings” demonstrations denouncing what they call President Donald Trump’s authoritarian turn
Cynthia Chen, CEO of Kikoff, shares how their membership app helps users build credit with zero fees, no interest, and smart tools that make every point count.
CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.
