Influential matches brands with social media influencers on Facebook, Instagram, Twitter, Snapchat, and YouTube. The tech platform uses IBM Watson, artificial intelligence, and machine learning to strategically pair the two.
Ryan Detert is the CEO of Influential. He joins Cheddar to explain how the platform is a tech tool and distinctly not a talent tool. Matching is based on an influencers profile and interests rather than how many followers they have.
Detert also explains that Influential has gotten ahead of the bot problem on social media with a tool that combs through each influencer's followers.
Detert says Influential can match a brand "perfectly" with an influencer.
Federal Reserve officials signaled that they still expect to cut their key interest rate three times in 2024 despite signs that inflation was surprisingly high at the start of the year.
Brad Bernstein, managing director at UBS Private Wealth Management breaks down the state of the U.S. economy and what to expect from Fed policy from the rest of the year.
SpaceX Investor Chad Anderson discusses Starship's latest test flight, what's next, and why he thinks Elon Musk's leadership sent the company in the right direction.
Dilip Rao, CEO of Sharebite, explains how his startup wants to normalize companies feeding their workers, the role of the private sector in public concerns, and more.
Athlete compensation, player unions and realignment dominate discussions — everything in college sports is open for discussion, interpretation and adjustment.
