Fifth Wall Shakes Up Real Estate Industry With New Investment
Fifth Wall VC firm recently announced a $135 million investment with its anchor LP Lennar and Opendoor. Co-founder Brendan Wallace sits down in Los Angeles with Alyssa Julya Smith to talk about how the deal is going to make home buying easier and more streamlined.
Wallace talks about how his team orchestrated this partnership to address the market and believes making homes more liquid is the single most important thing that could happen in the U.S. economy. He explains that if homes become more frictionless to transact, homeownership is democratized in a way it has never been before. The corresponding social and economic implications could be profound, Wallace says.
Opendoor is helping this happen with its streamlined sales process and through its partnership with Lennar, one of the largest home builders in the country. Currently, Opendoor can scale the sales process down to just a few days.
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