Fifth Wall Co-Founder Brendan Wallace Claims Brick and Mortar is Not Dying
Fifth Wall is a $212 million venture capital fund investing in technologies for the Built World, backed by the largest owners & operators of real estate in the US. Alyssa Julya Smith sat down with co-founder Brendan Wallace to get insight into what is happening to retail this holiday shopping season.
Wallace says brick-and-mortar stores are not dying, but companies will have to redefine strategy to include omni-channel strategies. For example, stores will have fewer retail outlets, but include different options for customers to buy products.
Wallace also touches on newer models of retail, which include bridging the tech and physical space to encompass both e-commerce and brick-and-mortar options. Wallace says Fifth Wall invests in companies that bring real estate and retail to consumers.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
