Fifth Wall Co-Founder Brendan Wallace Claims Brick and Mortar is Not Dying

Fifth Wall is a $212 million venture capital fund investing in technologies for the Built World, backed by the largest owners & operators of real estate in the US. Alyssa Julya Smith sat down with co-founder Brendan Wallace to get insight into what is happening to retail this holiday shopping season. Wallace says brick-and-mortar stores are not dying, but companies will have to redefine strategy to include omni-channel strategies. For example, stores will have fewer retail outlets, but include different options for customers to buy products. Wallace also touches on newer models of retail, which include bridging the tech and physical space to encompass both e-commerce and brick-and-mortar options. Wallace says Fifth Wall invests in companies that bring real estate and retail to consumers.

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